It all started with our imperfect hearts. Handcrafted by our original artisan, Gary, each heart is much more than just a heart. They represent hope, comfort, love, compassion, and healing. The imperfect heart movement started organically as a way to spread goodness and love. Little did we know, how much others would love them. The hearts have not only inspired thousands of people, they have also created a sustainable income for Gary and hope for the future.

Meet the founder, Sam Willing. With over 20 years of corporate experience, she holds these fundamental beliefs:

1. Compassion belongs in business
2. We all long for value, connection and purpose
3. Human beings are imperfect and still capable of greatness 

Sam loves people and believes that compassion and kindness are the game changers we need. She aims to spread love, light and compassion and watch the ripple effect take over!

Our products are designed to encourage, empower and lift up others. We place intentional emphasis on compassion, mercy and grace. From the artisans we work with to the products we carry, we go beyond a sale. We believe in community and extending a hand in compassionate action to those in need. Highlighting the ways we are all different and yet all connected, we need each other.

A percentage of proceeds from every product will be used to donate, fund and lift up others as they realize their potential.